Have you ever heard that 70% of lottery winners go broke?

Why do you think that is?

The reason is because the money arrived in their life before the skills did.

The habits, the knowledge and instincts for how to hold onto it and grow it was never built. So the money comes, then it goes, because there's no foundation underneath to make it stay.

I've seen the same thing happen to creators.

Someone posts a few times, a video or two goes viral, and then… nothing.

A few weeks or short months later they're back sub-200-view jail. A few months later they've stopped posting altogether.

They might say they ran out of ideas, but that’s not why that happens.

The creators who build something lasting aren't always the ones who go viral first. They're the ones who developed the skills to make growth stick, and keep them in the game when it doesn't.

I've identified five of them. And I’ll also share a video for each one that I think is worth your time.

Without this, the other four skills don't matter. Great content that nobody sees is a hobby, which is fine, but if you’re serious about one day going full time as a creator, watch this.

One key takeaway not to miss: Hormozi's point on “damaging admissions”

That’s admitting your flaws upfront.

It makes everything else you say more believable. In a world full of people overselling themselves, the creator who tells the truth stands out immediately. Sounds counterintuitive but it works.

As a newer creator, you’ll likely be focusing on short-form content, where you’re lucky if you have seconds to keep someone watching. Editing is a big controlling factor behind those seconds.

Yes two of these five videos are my own. But you know what they say, never trust a chef who doesn’t eat his own food.

The main message I want you to takeaway from this one is simple: pick one software and take action. Stop debating Premiere vs Final Cut and start cutting. The skill compounds fast once you're actually in the timeline every day.

Every video that makes someone stop, watch, and share has a story structure underneath it. Even if you’re just documenting things, you need to be telling a story.

This is the skill that separates creators people watch sometimes, from creators people remember.

Philipp breaks down five elements that are simple, and that you can apply to your very next video:

Location
Action
Thoughts
Emotion
Dialogue

The bigger underneath: don't summarise events.

Paint a picture by zooming into the moment.

The difference between "I was nervous before the presentation" and actually putting the listener in the room with you is what makes content feel real.

You can have great content and still get nowhere if you don't understand how the platform actually works.

When you start noticing that the algorithm rewards specific behaviours, what does that tell you?

There are many ways to deliberately engineer virality, and I break some of them down in this video.

Don’t be scared off by the word “sales”, because your content is already selling something whether it's your ideas, your products, or yourself.

Most creators just don't realise it, so they never get good at it.

Squibb makes a point in this video that the best salespeople aren't the most extroverted. What do you think is the key trait that actually matters? Well, you'll have to watch to find out, but it's probably not what you expect.

Now, none of this means content ideas don't matter. They do.

Because the thing is, nothing is truly original. Everything is a remix of something that already existed. Which means the real advantage isn't coming up with ideas from scratch. It's knowing what's already working, so you can take proven formats and inject your own perspective, experiences, and insight into them.

That's what the Sunday edition of this newsletter is for.

Every week, my team and I break down the top trending videos for premium subscribers— not just what went viral, but why — so you can take the structure, make it yours, and skip the part where you're guessing.

Here's last week's edition if you missed it:

Next one lands Sunday. Keep an eye out.

Till next time. 💥

— Kien