Your instagram won't grow until you accept that nobody cares about your business.
I wish I “got” this sooner.
Every business owner posts as if people woke up, bursting with excitement just to see their logo.
Sorry, you’re not the main character
But it’s not personal, that’s just not how people use social media.
Here’s what people have to do, in order to even get to your content:
Scroll past their ex
Scroll past world news
Scroll past the most entertaining cat videos
So stop making content that assumes people are sitting around, waiting for your next post.
It just doesn’t work that way.
Start making content that earns attention.
Here’s exactly how not to do that (as important as they seem, these things don’t matter in the first two seconds of your next post):
Your product
Your logo
Your “we are excited to announce…”
What matters is…
Did you give them a reason to stop?
Nobody owes their attention to you just because you started a business.
Earn it like everybody else.
Join the Creator Challenge for a chance to win a DJI Osmo Nano (worth $350) so you can start recording the shots you’ve always dreamed of.
Get your submissions in by April 29.
