Hey friends,
There was a long stretch where posting felt heavier than it should’ve. I’d sit down with the intention to create…open the app…
And somehow end up scrolling instead.
I just didn’t know where to start.
Some days I told myself I needed better ideas. Other days I assumed I wasn’t inspired enough.
But the problem was, I was starting from zero every time.
This week, I want to talk about the small shift that changed that for me. If you’ve ever stared at a blank page wondering what to make next, this one’s for you.
The moment I realized starting from zero was the problem
For a long time, I thought consistency came down to discipline.
If I could just push myself harder…
if I could be more “creative”…
posting would get easier.
It didn’t.
What actually wore me down wasn’t the work.
It was the starting.
Every time I opened Instagram, I was asking the same question:
What should I post today?
That question sounds harmless.
But when you ask it every day, it quietly drains you.
Things shifted when I stopped trying to come up with ideas in my head and started looking for them where they already existed.
Inside the platform.
I noticed something simple: the app was already showing me what worked.
Outlier posts.
Formats that kept repeating.
Hooks that stopped me mid-scroll.
Instead of treating those as noise, I started treating them as signals.
I saved them and studied the first few seconds. I paid attention to why they worked. And without trying to be more motivated or inspired, something changed.
I stopped starting from zero.
The doubt got quieter.
Posting stopped feeling like a test and started feeling like execution.
There’s a line I come back to often now:
If something is already working, it’s trying to teach you something.
That’s the shift.
One thing to try this week:
Just try this once.
Spend 10 quiet minutes scrolling with intention
Save 3 posts that genuinely stop you
Notice the opening line or first visual
Don’t recreate them, just understand why they worked
That’s it.
Starting from zero is exhausting.
Give yourself better starting points.
The rest gets easier.
Talk soon,
– Kien
P.S. Have you checked out my latest mini course yet? If not, download the entire playbook HERE and submit your results when you’ve completed it.
