Hey fam,
I’ve been thinking about something that keeps catching me off guard.
Last week, I was chatting with a student who’s been grinding every day for months, posting lifestyle tips, business advice, design stuff, trying everything she could.
And nothing. Zero growth.
At the same time, I noticed a creator with just 5,000 followers pulling hundreds of thousands of views effortlessly.
It’s wild.
And it made me pause.
Because the old rules of social media don’t apply anymore.
This week, I want to unpack what changed and why this is actually the best news for small creators.
When I first started growing on Instagram, I thought numbers were everything. 100k, 200k, half a million followers. That’s influence, right?
But in 2025, that equation broke.
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