Hey friends,
Thursday, I wrote to you about how fear of failure is quietly killing your growth, and why posting anyway is the only way through it.
But once you start posting faster, a new problem shows up: you don't always know what's actually working right now and why.
That’s what the Sunday Edition is for. Today, I'm breaking down three of the top TikTok videos this week, and what makes them work.
Additionally, I’m giving you a list of the top 10 TikTok videos and sounds this week for you to analyze the trends for yourself! This is going to become a weekly feature of the Sunday Edition of the newsletter.
This week’s top performing videos across TikTok.
In order to access the links to the top performing videos and my analysis on what makes them work so well, you must be a premium subscriber for just $14 per month.
(The PDF download link can be found at the bottom of the email).
Top Three Outliers (Breakdowns)
Disclaimer: These aren’t the biggest videos by raw numbers. But out of the ten on this week’s report, these three had the most teachable bits.
1. Slap Me For Good Luck
23.1M views, 826.7K likes, 908 comments, 28.1K saves, 36.4K shares.
Outlier Score: 10,615x typical posts
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