The skills most content creators focus on are editing, storytelling, hooks etc. but there’s another opportunity I want to point at:

Noticing all the interesting things around you

The breakdowns this week are all videos that required someone to see something everyone else walked past and then think “wait, that's worth pointing a camera at.”

You might be surprised what happens when you take this approach.

A snapshot of what's trending this week:

In order to access the links to the top performing videos and my analysis on what makes them work, you must be a premium subscriber for just $14 per month.

(The download link to the full 8-page PDF report can be found at the bottom of this email).

Breakdown of top three videos from the report

Each week, my team pulls the data and I pick the three worth studying most.

1. Rocks on

12.2M views, 3.3M likes, 32.9K comments, 105.9K saves, 47.1K shares.

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