A like means someone enjoyed it. A save means they want to come back. A share means they thought of someone else while watching. How can you start optimising for more than just the first one?
It sounds pretty obvious but after going through this week’s report I think it comes down to this:
Content that gets saved and shared gives viewers something worth keeping and worth sharing.
Content built for the moment gets liked. Content built for what comes after the moment gets saved and shared.
But the data makes the case better than I can.
A snapshot of what's trending this week:
In order to access the links to the top performing videos and my analysis on what makes them work, you must be a premium subscriber for just $14 per month.
(The download link to the full 8-page PDF report can be found at the bottom of this email).
Breakdown of top three videos from the report
Each week, my team pulls the data and I pick the three worth studying most. This week is all about content you would probably never think to make, or can’t (you’ll see what I mean). But does that stop you from learning why they work, and how you can use the underlying mechanisms and strategies in your own content?
1. The story you can't look away from
5M views, 268.2K likes, 392 comments, 18.5K saves, 4025 shares.
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