I can think of at least six different ways to do reaction content: floating head green screen with an article or someone else's video playing behind you, talking head responding to a trending topic, facial expression reacting to something off-screen, POV video where you're the audience watching something unfold, a stitch that builds directly on someone else's content, or, a "me when..." moment that turns a feeling into a character.
I’m inspired to mention that after breaking down the top three videos from this week’s report.
There’s a similar throughline.
A snapshot of what's trending this week:
This week’s top performing videos across TikTok.
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(The download link to the full 8-page PDF report can be found at the bottom of this email).
Breakdown of top three videos from the report
Each week, my team pulls the data and I pick the three worth studying most.
1. Worth it?
15.6M views, 3.2M likes, 6203 comments, 282K saves, 348.5K shares.
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