My IG is at 399K followers and I’m about to hit 400K any day now.
Instead of feeling excited, I mostly feel… surprised. Not at the number, but how fast it happened, but how slow it felt while it was happening (especially early).
A year ago I wasn’t thinking about 400K, I was just posting.
What you post today matters more than it feels like it does right now.
Which also brings me to something interesting about this week’s report.
Most of the top trending content my team pulled from TikTok this week isn't new. It's old content resurfacing.
We think that the post from this week only lives in the moment you post it, but that’s not the case.
The work you do today compunds.
A snapshot of what's trending this week:
This week’s top performing videos across TikTok.
In order to access the links to the top performing videos and my analysis on what makes them work, you must be a premium subscriber for just $14 per month.
(The download link to the full 8-page PDF report can be found at the bottom of this email).
Breaking down the top three:
Each week, my team pulls the data and I pick the three worth studying most.
This week really surprised me.
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