What’s up,
Kien here.
Every few months, I get the same message:
“Did the algorithm change again?”
Usually it has.
I’ve learned after growing accounts, managing clients, and watching trends cycle is that platforms and formats change. Reach fluctuates.
The creators who last don’t panic.
Today I’ll show you:
Why tactics dying is normal
The skill set that outlives every update
How to build something stable in an unstable system
Let’s zoom out.
It stings, but platforms are meant to evolve.
When I started, super short videos worked.
I had a piece of content that exploded, millions of views, massive watch time and it was incredibly short.
Now? Instagram favors 5–7 seconds because replay behavior shifted.
The same tactic doesn’t hit the same way.
A lot of creators take this personally. They think they “lost it.”
But the platform is optimizing for user behavior not your comfort.
If you build your identity around one tactic, you’ll feel unstable every time it changes.
If you build skills instead, you just adjust.
Tactics expire. Skills compound.
Gif by fallontonight on Giphy
The Stability Framework
1. Learn principles, not tricks
Instead of: “2-second videos are the hack.”
Understand: “High replay rate drives distribution.”
The format might change but the principle won’t.
2. Shorten your feedback loop
Post consistently enough to see patterns forming.
If you post once every two weeks, every drop feels catastrophic.
If you post daily, you recognize normal variance.
Speed reduces emotional attachment.
3. Build transferable skills
Skills that survive any platform:
Writing strong hooks
Delivering immediate value (Educational, Entertaining, Emotional)
Reading data without overreacting
Producing efficiently (B-roll, simple overlays)
Pro Tip:
Don’t aim to master a format.
Aim to master attention.
“Formats rotate but attention doesn’t.”
This week:
✅ Identify one tactic you’re emotionally attached to
✅ Write down the core principle behind why it worked
✅ Test that principle in a different format
✅ Post it without overthinking the outcome
I love to see what you’re building, shoot me a reply with the idea that you’re posting next.
The internet will keep evolving. That’s not a threat — it’s normal.
If you build something the platform can’t take away, your skill, your speed, your adaptability, you won’t panic when it shifts.
You’ll just adjust.
Let’s grow. 💥
— Kien
P.S. One of the best ways to "master attention" is to have the right tools in your kit. We’re giving away a DJI Osmo Nano this month to the winner of our creator challenge.
If you want to put this week's "Stability Framework" into practice and potentially upgrade your gear, grab your membership and submit your work before March 8th.
