30 days from now, you'll know exactly what content to make

Every day you spend planning instead of posting is a day you learned nothing about your audience.

It’s a trap most creators fall into.

They wait until the idea feels right, the setup looks good and the hook is perfect.

While waiting… they learn nothing.

The audience hasn’t signalled interest, or disinterest (both useful data points!)

The experiment hasn't started.

The plan is just a guess, disguised as “strategy”. Ok bro 🤨

Here's what I know from posting hundreds of videos: somewhere in your next 30 posts is a video that will outperform everything else by a wide margin.

Maybe five times the views. Maybe ten. You don't know which one it is. I don't know which one it is. Nobody does. That's not a problem. That's the whole point.

So how do you get ‘real data’?

Let’s start with how not to, because it’s too easy to get distracted.

Here’s a very short list of things you don’t need to do in the next 30 days:

Look at your next 30 days as an experiment with one job:

Because every video tells you something. Every number is a data point. There’s no need to perform or try to be someone you're not, because you don’t need the end product at the beginning.

For example, the first iPhone didn't have copy and paste. It didn't have an app store. It didn't have 4G. What it had was enough to ship, and then thirteen years of paying attention to what people actually used and what they didn't.

Every version since has been iteration on real data.

Your content works the same way.

So post for 30 days, then when one or two videos outperform everything else — and they will — don't just move on!

Don't start from scratch with a new idea.

Double down. Make more of what already worked. Let the audience tell you what they want more of, like they already have.

Start your experiment.

—Kien

P.S.

Every Sunday I send premium members a report with trending content from the past week, packed with my breakdowns of not only what went viral, but why, and how to apply the same principles and techniques to your own content.

Unless you prefer to start from scratch, I always recommend looking for videos from creators in your niche and taking inspiration from their outliers (the videos that performed way above average).

My team and I put in man-hours to find outliers for you, study them and break it all down for you.

Keep an eye out if that’s of any interest.